State

When: Now until November 20

Where: Indiana

Who: Anyone in Indiana

What: Jim Irsay is having a raffle to raise $1 million for Indiana charities by raffling off 5 super bowl rings. 25 finalists will be chosen from the 200,000 tickets. 10 finalists will be chosen before the Jacksonville game where at halftime, they will select a locked box and a key with five winning a super bowl ring.

Why: I think this is a great marketing idea becaue it shows that Jim Irsay wants to get the fans more involved or make people fans who are not currently.

Source:http://www.theheraldbulletin.com/statenews/local_story_303162838.html